Legal Information

Last updated: 7 October 2026

Legal notice Terms of Service Privacy Policy Data processing (business clients) Your data rights

Legal notice (Impressum)

Iris is a service of:

writewithiris.com - a trademark from OLA LAB
Martin Luther Kinglaan 258
1111 LN Diemen
Netherlands

Email: iris@olalabstudio.com
Website: writewithiris.com
VAT ID: NL004896380B44
Chamber of Commerce (KVK): 91474477

Online dispute resolution: the European Commission offers a platform for online dispute resolution at ec.europa.eu/consumers/odr. Please contact us first at the email address above; we are not obliged to take part in proceedings before a consumer arbitration board.

Terms of Service

1. Agreement

These terms apply to every use of Iris ("the Service"). By creating an account you accept them. If you use Iris for your business, you also accept the data processing terms in the section Data processing.

2. What Iris does

Iris helps creative professionals write blog articles, social captions and newsletters in their own voice, based on briefs, photographs, writing samples and a tone-of-voice document they provide. Texts are generated with artificial intelligence (Anthropic's Claude models). Iris can save content in your library, plan it in a calendar, and send drafts and photos to websites you connect (WordPress, Ghost, Webflow).

3. Your account

Your account is personal. Keep your password private; you are responsible for activity on your account.
The free Test Drive is available once per person and email inbox. We may refuse or limit Test Drives that appear to be repeated or automated.
You must confirm your email address before generating content.

4. Plans, posts and payment

Plans: Test Drive (free, one-time), The Maker, The Pro and The Studio, billed monthly or annually through Stripe. Prices include VAT where applicable. What each plan includes is shown on the pricing page and in Settings → Plan & Billing.
One post is everything for one photograph: a blog article plus its Instagram and Pinterest captions and a newsletter. Captions and newsletters use a separate allowance of 3 runs per post.
Monthly allowance: your posts reset every month on your billing day. Unused posts do not carry over.
Extra posts can be bought on any plan (10 posts per pack). They are used only after your monthly posts run out and stay valid for 12 months from purchase.
Changing plans: you can change or cancel your plan at any time in Settings → Plan & Billing via Stripe's secure billing page. Stripe calculates any credit or extra charge for the remaining period.
Cancelling: a cancelled subscription stays active until the end of the paid period. Afterwards your account returns to Test Drive limits; your library, voice and settings are kept until you delete your account.
Invoices are emailed after each payment and available in Settings.
VAT numbers: if you enter a VAT number, we check it in the EU's VIES register when you save it and at every payment. Only a valid VAT number from an EU country other than the Netherlands means no Dutch VAT is charged (reverse charge).
Invite a friend: account owners get a personal invite link in Settings → Plan & Billing. A new customer who signs up with it gets 50% off the first 3 months of their first subscription (on a yearly plan: 12.5% off the first year). When they pay for the first time, the person who invited them gets a credit worth one month of their own plan, deducted from their next invoice; without a subscription the credit waits until they start one. Rewards are limited to 5 friends per calendar year; the fifth also earns 10 extra posts. Rewards have no cash value, and we may withhold them in case of misuse, such as inviting yourself.

5. Right of withdrawal (EU consumers)

If you buy as a consumer in the EU, you may withdraw from a purchase within 14 days by emailing iris@olalabstudio.com. Because Iris is a digital service that starts immediately, by using paid features within those 14 days you ask us to start right away. If you then withdraw, we refund the price minus the part of the service you already used (for example posts already generated). Extra posts that have been used cannot be refunded.

6. AI-generated content

AI can make mistakes. Always review texts, captions, alt texts and newsletters before publishing. You decide what you publish and are responsible for it.
Only upload material you are allowed to use: your own photographs and writing, or material for which you have permission, including permission from the people shown in your photographs.
Do not use Iris for content that is illegal, misleading, defamatory, or that infringes the rights of others.

7. Ownership

You keep all rights to what you upload and to the content Iris generates for you, and may use it commercially. We do not claim ownership and do not use your content to train AI models. The Iris software, design and brand remain the property of writewithiris.com - a trademark from OLA LAB.

8. Connected websites

When you connect a website, Iris only creates drafts and uploads photos when you ask it to. You can disconnect at any time in Settings → Integrations and revoke Iris's access in your website's admin. We recommend connecting a separate user with limited rights (for WordPress: the Author role).

9. Availability and changes

We work to keep Iris available and secure, but cannot guarantee uninterrupted service. We may improve or change features; we will inform you in good time of changes that affect your paid plan. We may update these terms; material changes are announced by email at least 30 days in advance.

10. Liability

Iris is provided with care, but we are not liable for indirect or consequential damage, lost profits, or for the content you choose to publish. Our total liability is limited to the amount you paid in the 12 months before the event. This does not limit liability that cannot be limited by law, such as for intent or gross negligence.

11. Applicable law

These terms are governed by Dutch law. Disputes are submitted to the competent court in the Netherlands, unless mandatory consumer law gives you the right to go to the court where you live.

Privacy Policy

This policy explains what personal data Iris processes, why, for how long, and how you stay in control.

Who is responsible

writewithiris.com - a trademark from OLA LAB, Martin Luther Kinglaan 258
1111 LN Diemen
Netherlands. Contact: iris@olalabstudio.com.

What we process

Account: email address, a securely hashed password, email confirmation status.
Studio profile: business name, website, niche, location and, if you add them, billing address and VAT number.
Voice: your voice profile, writing samples and tone-of-voice document.
Content: briefs, generated articles, captions and newsletters, keywords, planning dates, and the photographs you use (a small thumbnail and a web-size copy are stored with your library items).
Website connections: the address of your website and an access key it issued for Iris, stored encrypted. We never see or store your website password.
Plan and billing: plan, usage counters, Stripe customer and subscription references, invoices. Card details are handled by Stripe and never reach our servers.
Misuse prevention: a one-way fingerprint of your email address when an account is deleted, so the free Test Drive cannot be repeated (it cannot be turned back into your address).
Technical: server logs with IP address and errors, needed for security.

Why we process it (GDPR Art. 6)

To provide the service you signed up for (contract, Art. 6(1)(b)): account, profile, voice, content, connections and billing.
Legal obligations (Art. 6(1)(c)): keeping invoices and payment records for the Dutch tax authorities.
Legitimate interests (Art. 6(1)(f)): security, preventing misuse of the free Test Drive, and improving reliability.
Newsletter (consent, Art. 6(1)(a)): tips, new features and occasional offers, only if you ticked the box at sign-up or in Settings → Account. We keep when and where you agreed. You can switch it off any time in Settings → Account or through the unsubscribe link in every newsletter.

Who processes data for us

Anthropic (USA): generates texts from your brief, photos, voice and samples. Anthropic does not use data sent through its API to train its models. Transfers are covered by the EU Standard Contractual Clauses.
Stripe (Ireland/USA): payments, subscriptions and invoices, under the Standard Contractual Clauses.
Hostinger: hosting of the Iris website, database and stored files.
Google: only if you connect Google Sheets, your browser communicates directly with Google to read and add planner rows.
Dictation: if you use the microphone button to speak instead of type, your browser's own speech service turns your voice into text (in Chrome and Edge this is Google or Microsoft, in Safari it is Apple). Iris never receives the audio, only the resulting text in the field. You can always type instead.
Your own website (WordPress, Ghost, Webflow): receives drafts and photos only when you send them.

We do not sell your data and do not use advertising or tracking tools.

How long we keep it

Account, profile, voice, library, photos and connections: as long as your account exists. Deleting a library item deletes its photos; deleting your account deletes all of it immediately.
Invoices and payment records: 7 years, as required by Dutch tax law, also after account deletion.
Usage counters: up to 24 months.
Email fingerprints of deleted accounts: 24 months.
Server logs: for a limited period, only as long as needed for security and troubleshooting.

Cookies and browser storage

Iris uses one login cookie that keeps you signed in, and a few entries in your browser's storage that the service needs: remembering that this notice was closed, your Google Sheets planner settings, and a marker that a free Test Drive was already used on this browser. We use no analytics, tracking or advertising cookies. Fonts are served from our own server.

Security

All traffic is encrypted (HTTPS). Website access keys are stored encrypted, and stored photos and invoices are not publicly reachable. Only you can see your content in the app.

Data processing for business clients

When you use Iris for your business, your content can contain personal data of other people, for example the names, stories and photographs of your own clients. For that data you are the controller and we act as your processor (GDPR Art. 28). By using Iris for your business you agree to these processing terms, which form a data processing agreement (in Dutch: verwerkersovereenkomst).

Purpose and instructions: we process this data only to provide Iris as you use it (writing, saving, planning, sending to your website) and only on your instructions.
Confidentiality: people working on Iris are bound to confidentiality and only access content when needed to support you or keep the service running.
Security: we take appropriate technical and organisational measures, including encryption in transit, encrypted access keys, access control and non-public storage of photos.
Sub-processors: Anthropic, Stripe and Hostinger as listed above. We will inform you before adding or replacing a sub-processor that processes your content, so you can object.
Your clients' rights: we help you respond to requests from the people in your content, for example by deleting items or providing an export.
Data breaches: we inform you without undue delay, and within 48 hours of discovery, of a breach affecting your content.
End of service: when you delete your account, your content and photos are deleted; invoices are kept as required by law.
Your responsibility: make sure you may use the photographs and personal details you put into Iris, for example through your client agreements or model releases.

Need a signed copy for your records? Email iris@olalabstudio.com.